Speaking during Farmers field Day in the North Rift Dr. Kenneth Miseda a proprietor of Nevas Agrovet that operates in North Rift maintained that research is critical fo
r improved production.
“Research is the most important aspect in ever industry. Entrepreneurs in this sector should do a lot of information searching to improve their farming methods and practices to enhance their productivity and sales,” Dr. Miseda.
He also that passion should drive every businessman while choosing which activity to venture in. This encourages any investor to pursue any kind of economic activity of their choice.
Dr. Miseda who is also an entrepreneur in the sector also noted that Markerting is a challenge to most farmers and with the advent of social media ( facebook, Twitter, Whatsup, Instagram, Telegram etc) farmers can make use of this tool to market their produce.
They can also use these tools to expose their products and ensure that they get true value of their money.
The event brought together participants from different sectors in agricultural sector i.e. fish farmers, Dairy farmers, Poultry farmers, bee keepers, rabbit keepers, pig farmers amongst others.
By Charles Were: